Name * First Name Last Name Email Address * About Your Company What is your company/organisation/product/service name? How long has your company been established? Can you describe your business? Why was your company started in the first place and what was the motivation? If you had to describe your business in one word, what would it be and why? Who are your main competitors? What sets your company apart from the competition? What services or products do you provide? What are the strengths of your company? What are your weaknesses? About the target audience Who is the primary target audience? What is the target audience's age group? Are they mainly male or female? Where do most of your audience live? If your customers had to describe your company in one word, what would it be and why? How do most of your customers find out about your company? How do you plan to communicate with your target audience? About the branding What are the values and/or mission statement of your company? What do you like and dislike about the current logo? Why are you looking to change the logo? What do you want the new logo to accomplish? Do you have a strapline or slogan that goes along with your logo? What words describe how you feel when you look at your current logo and branding? What three attributes would you like your target audience to think of when they look at your new branding? Which of these words is a better fit for your brand? Traditional or modern? Which of these words is a better fit for your brand? Friendly or corporate? Which of these words is a better fit for your brand? High end or cost-effective? Which of these words is a better fit for your brand? Consumer or Trade? Why does your current branding use those colours, fonts, etc.? Design Preferences What colours or colour palettes do you like and why? Where will the logo be mainly used? Print, web, etc.? Are there any elements from the existing logo that you'd like to keep and why? In your opinion, what defines a successful logo? Are there any restrictions to consider when designing the new logo? Is there anything that must be included, like existing brand elements, words or icons? Looking at other people's branding, what logos do you like and why? Are there any logos that you particularly dislike and why? Budget, Timescales & Management Do you have a budget in mind for the new logo? How many revisions or concepts would you like to see? Do you have a deadline that needs to be considered? Who will be the internal decision makers on this project? Will there be anyone else involved in this project? Any third party sub-contractors or other agencies/freelancers? How frequently would you like to meet? Weekly? Monthly? What is your preferred means of communication? Is there anything else you'd like to add that we haven't already covered? Thank you!
